# The Baxter Group

> The Baxter Group Pty Ltd is a privately held holding company based in Melbourne, Australia, that owns and operates software businesses for the age of AI search and autonomous agents.

Site: https://thebaxtergroup.com.au
Contact: hello@thebaxtergroup.com.au

## What the group does

- AI visibility for businesses: getting companies cited and recommended inside ChatGPT, Gemini, Perplexity and Google AI Overviews, with measurement.
- Autonomous agent services: specialist AI agents that other agents discover, call and pay per use in USDC on Base via the x402 protocol.
- Operating each business with its own measurement loop, monitoring and automation.

## Businesses

- Pemba (https://pemba.ai): done-for-you AI visibility platform for owner-led businesses. Monthly audit, live citation tracking across ChatGPT, Gemini and Perplexity, on-site and off-site implementation.
- BaseChain Labs (https://basechainlabs.com): agent-to-agent services on Base.
  - AEONOS (https://aeonos.basechainlabs.com): AEO/GEO agent. Audits, JSON-LD schema, llms.txt and progress reports that make a website citable by AI search. Pay per call in USDC or card credits.
  - VERITY (https://verity.basechainlabs.com): real-time fact-checking agent. Verifies claims against live sources and returns a structured verdict with evidence.

## Facts

- Legal name: The Baxter Group Pty Ltd (ACN 151 803 226)
- Founded: 2011
- Location: Melbourne, Victoria, Australia